TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Server vs. server? From:"Krezel, Lillian" <Lillian -dot- Krezel -at- midata-ebs -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 16 Nov 2000 15:08:56 -0500
Geoff Hart wrote:
> Once you've defined this (to provide
> context for the reader), simply refer to the software by its own name
> thereafter. (That ought to keep the marketing geeks happy.) Nobody refers
to
> "the Word 97 text processing and formatting and mangling software", we
just
> say "that damned Word". <g>
Nope, the marketing folks at one of my former companies were indeed *not*
happy with the construct Geoff suggests. I preferred to write such things
as "While Geekamania is running, do not shut down any computer in the
network domain."
TPTB insisted on "While the Geekamania [tm] software is running . . ."
They regarded the application's name as an adjective modifying "software",
and were afraid that if we did it my way, the name would enter common usage
(an inflated admiration of their product? <g>) and the company would lose
the trademark. They preferred that we rewrite thousands of pages of
manuals. (Of course, they also thought a global search-and-replace
would do the trick, but that's another tale.)
Lili
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Develop HTML-based Help with Macromedia Dreamweaver! (STC Discount.)
**NEW DATE/LOCATION!** January 16-17, 2001, New York, NY. http://www.weisner.com/training/dreamweaver_help.htm or 800-646-9989.
Sponsored by SOLUTIONS, Conferences and Seminars for Communicators
Publications Management Clinic, TECH*COMM 2001 Conference, and more http://www.SolutionsEvents.com or 800-448-4230
---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
