Winning Contests

[Paul Hanson <PHanson -at- Quintrex -dot- com>]

Below is an email from one of our sales guy. I think it speaks for itself.
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	-----Original Message-----
	From:	Paul Hanson 
	Sent:	Friday, January 05, 2001 3:12 PM
	Subject:	Sales ? for you

	Have any of our competitors boasted of having "Award-Winning
Documentation"? Do you think saying that a product's documentation is
award-winning would help sell a product? 

	I'm on a technical writers' email list and this topic is being
discussed and I wanted your opinion(s).

Reply
> Absolutely, that would be one of the best sales touts in our industry.
> Prospects are constantly dinging companies on "their lousy documentation"
> or lack of documentation.
> 
> If you could win us an award we would take you out for beer for a month.
> 
> 

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