Define features vs. benefits?

Subject: Define features vs. benefits?
From: "Hart, Geoff" <Geoff-H -at- MTL -dot- FERIC -dot- CA>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 1 Jun 2001 08:33:35 -0400

Beth Myntti wonders <<How to define what is a feature of a product or
service, and what is a benefit.>>

A feature is something that the product does, whether or not it's actually
useful to the users; a benefit is what happens when one or more features
provides a useful result for the users. So, for example, the Paper Clip help
character in MS Office is a feature; being able to drive a stake through its
heart and bury it at a crossroads with garlic and holy wafers in its mouth
so that it never rises again is a benefit.

--Geoff Hart, FERIC, Pointe-Claire, Quebec
geoff-h -at- mtl -dot- feric -dot- ca
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