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I think you missed my point. I didn't address crappy copy. I am very good at
whatever I write because I know the audience, I know which rules to apply
for tech copy and which rules to apply for marcom.
If you're saying the same rules apply to both marcom and tech pubs, then
you're implying that you don't know your audience.
When's the last time the marketing communications manager ever came to a
technical writer and asked them if the message was correct?
I really do agree with you that there's a balance. Someone's "rule" is
another's "creative freedom."
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