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Depends on if you're talking grammar and linguistics, corporate culture
rules, or some other kind of rules. Crappy copy usually results from failure
to understand one or more of these sets of rules. My main rule is know your
audience, and know your product. And yeah that applies to both.
Balance is harder to define than "winzip" ;) but I think we're on the same
page in the "rule book".
BTW, I have the marketing people come to me all the time. I trained 'em
good!
Connie.
-----Original Message-----
From: Lurker writer [mailto:lurker_writer -at- hotmail -dot- com]
Sent: Friday, June 01, 2001 12:40 PM
To: TECHWR-L
Subject: RE: Questions about marketing copy
Connie;
I think you missed my point. I didn't address crappy copy. I am very good at
whatever I write because I know the audience, I know which rules to apply
for tech copy and which rules to apply for marcom.
If you're saying the same rules apply to both marcom and tech pubs, then
you're implying that you don't know your audience.
When's the last time the marketing communications manager ever came to a
technical writer and asked them if the message was correct?
I really do agree with you that there's a balance. Someone's "rule" is
another's "creative freedom."
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