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I have to add my voice to those who were not terribly "horrified" by this ad
copy. I've seen a lot worse.
As Bill says, the key point is that you can save time with this product, so
the breathless fragmentary tone is quite appropriate. Especially if it's
aimed at a younger audience. Which I think it probably is. Don't you?
The judgement call on this copy shouldn't be based on rules of grammar or
punctuation, but on how effective it is at selling the product. And none of
us have enough information to make that call.
> Actually, the more I look at the ad the better I like it -- the premise if
> not the execution. It's about speed, or saving time, or not getting irate
> because your computer loads too slow. The writer pushes good buttons with
> two months free, free installation, free equipment, and a money-back
> guarantee. This is not the kind of stuff that lends itself to poetry or
> other forms of beauty. We aren't selling Rolls-Royces here.
>
> Bill Sullivan
========================================
Gordon Graham
Partner, Gordon & Gordon
----------------------------------------
Tel: (514) 488-1875
Email: gordon -at- gordonandgordon -dot- com
Web: http://www.gordonandgordon.com
========================================
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