Re: Serif vs. sans serif? (Take II)

[Bruce Byfield <bbyfield -at- axionet -dot- com>]

Beth Friedman wrote:

> >
> >Okay, hands up everyone who knew this and abandoned Optima for this
> >reason... Anybody?
> 
> Well, not that particular one, but I chose not to use Mistral at one point
> because there was annoying ad campaign using it on billboards and I didn't
> want anyone to connect the two.

Another example: for about two or three years, smudged or corroded
grunge fonts (the ones that look they came from a typewriter whose keys
needed cleaning) were so omnipresent that even local grocery store
chains were using them. This tendency seems to be dying, but choosing
this type of font would be a poor choice if you wanted to stand out.

Ditto Times Roman for as long as I can remember. There's nothing wrong
with the font; in fact, it's well-designed for its purpose. But, because
it has become the default serif on the computer, it looks ordinary,
conventional, and maybe even dull.
 
> And I tend to go in streaks of font use, too.  For years I lusted after
> Goudy, which a friend used a lot in her publications.  Then I acquired it,
> and used it for just about everything for a while.  Now my favorite current
> font is Berling, and you can expect to see that in my documents.  I tend to
> care much more about body fonts than display fonts, which makes me weird, I
> suppose.

I myself confess to having (at various times) unnatural desires for
Stone Sans, Avenir, Joanna and several others. When I've just discovered
a font, I tend to go out of my way to find a use for it. Needless to
say, this is not the best way to choose a font, but it happens. All I
can really say in my defense is that I don't use my current favorite in
any *completely* inappropriate circumstance.

-- 
Bruce Byfield 604.421.7177 bbyfield -at- axionet -dot- com

"Fool's luck can only take you so far ... after that you have to get out
and walk."
=Tom Holt, "Olympiad"

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