Audience Analysis

["Pegasus Writer" <pegasuswriter -at- hotmail -dot- com>]

Hello All:

I did a search in Techwrl archives, but didn't find exactly what I was 
looking for.  If you know of an article I should read, please refer me.  In 
the meantime, if it isn't too redundant, I wonder if any of you would share 
what processes you use to do an audience analysis.  I'm interested in 
hearing about what sort of questions you include in your analysis, how often 
you perform an audience analysis, and anything else you deem relevant.

FYI/Background: The company I work for did some sort of audience analysis 
about 3 years ago--or there about.  I haven't been able to locate any 
internal documentation for it, but have been assured we did one (I've only 
been here for 6 months).  The industry (optical disc manufacturing) we are 
serving is changing (and will probably always be in a state of change).  
Previously, one of our customers might have a large highly trained technical 
staff.  Now, they may have two engineers supervising a team of folks with 
some(perhaps)specialized knowledge or skill for particular technical tasks.  
I'm trying to build a case for conducting an audience analysis to make our 
documentation more useful to our customers, add value to our products, 
etc...not to mention trying to get our developers and engineers to make our 
systems and software more user-friendly.  Any thoughts, ideas, 
considerations, references would be greately appreciated.  If of interest, 
I'll be happy to summarize responses for the list.

Thanks,
Pegasus

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