RE: techwr-l digest: August 22, 2001

Subject: RE: techwr-l digest: August 22, 2001
From: Sean MacRae <sean -at- rcp -dot- co -dot- uk>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 23 Aug 2001 09:56:23 +0100


> Subject: Re: Doing a newsletter?
> From: "Jennifer O Neill" <jennifer -dot- oneill -at- village -dot- uunet -dot- be>

> I'd like to thank everyone for giving me advice on doing my first
> newsletter. I should have mentioned it when I asked the
> question: e will be
> releasing the newsleter as pdf only. No paper. The voluntary

If you think they'll read it on-screen, I'd recommend you go for a layout
where the main text remains in a single columns (e.g. a simple single-column
layout, or a layout with a single column of text plus a side-bar for
navigation, call-outs or illos.).

Navigating snaking columns on-screen in PDF can be a pain.

> However, where I work (not doing newsletters) our newsletter
> is 6 pages
> folded. Don't know the impact it has cost. But considering
> the number of
> colours and paper weight, cost may not be an issue.

Depends on how it's printed. For larger commercial print operations, it used
to be that ensuring you have what's called "even working" saved money --
that's working in multiples of 64, 32, 16 and sometimes 8 pages, depending
on the paper size. This allows printers to impose multiple pages on a single
plate, and automatically fold, cut, collate and bind. A sight to behold.

This applies mostly for books. It's been a while since I dealt with buying
traditional print, and I suspect even working is not an issue with most
newsletter-style operations; the number of pages and print run mean setup
costs override print and paper cost. Direct disk-to-print
printing/photocopying means it may all be irrelevant, anyway; everything
I've done in the last few years has been PostScript through Docutech, and
it's not an issue.

Working to multiples of 4 pages is good for bi-fold publications (e.g.
double-sided A4 folded in half to A5), and can allow you to create mock-up
proofs in-house.

Ah, it's nice to exercise old knowledge once in a while. I wonder how long
it will stay useful...or even interesting.

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