RE: Respect

Subject: RE: Respect
From: Sean MacRae <sean -at- rcp -dot- co -dot- uk>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 24 Aug 2001 10:47:52 +0100

Good documentation was cited as one of the key reasons why our publisher
customers continued to buy our software over our that of our competitors.
They were purchasing multiple copies for their editors.

More than that, bad news travels more widely then good; so if someone
dislikes something strongly about your product, they will complain long and
loud to anyone who asks them their opinion. If your documentation *really*
sucks, a lot of your potential customers will find out when they look for
reference sites.

People buy software when they see that it solves a problem, or meets a need.
Good documentation supports this, and makes it easier for users to make the
purchasing decision. Bad documentation (during evaluation) can be a barrier
to the buying decision.


> Since when does a user buy A instead of B because A has better
> documentation? Almost never. But that doesn't change the fact that
> documentation, especially good documentation, does add value
> to the product.
> Only it's value to the user, not the programmer, nor the CEO.
>
> --Doug

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