RE: Customer success stories/case studies

["Ehr, Meg" <Meg -dot- Ehr -at- smartworks -dot- com>]

Bruce Byfield said:

>For example, I remember from my IBM days that the company wants a 
>certain amount of space surrounding the logo, and stipulates that it 
>shouldn't be joined with another graphic or used in any way that might 
>bring the company into disrepute or make others take it less than 
>seriously. Few companies have as many preferences about logo use as IBM 
>- its preferences cover a twenty or thirty page book, as I recall - but 
>many will have some.

Heh. We're a pretty small company, and our graphic standards guide is 14
pages... 

Of course, most of it is images and white space. The info on our logo
reproduction is pretty detailed. Don't think it addresses *permission* to
use our logo, though. I'd assume that the main thing to stay away from w/o
express permission is anything that would imply the company's endorsement of
a product or service. 

I'd expect that most (larger, at least) companies would have a graphic
standards guide -- I know I've seen the logo reproduction and other graphic
specs for our parent company and for Chrysler (waaaay back when...).

Meg

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