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> Hmm. I was thinking that the bullets referred to "benefits" rather than
"it" (the
> new process). In that vein, I would rewrite the bullets as
> - Improved adherence to corporate yada yadas
> - Increased sales ...
> - Improved margins ...
>
Yes, I agree with you. The bullets are a list of the benefits. One way of
naming a benefit is saying "Improved flexibility" or "Reliability". In any
case, the bulleted items, I think, should be noun phrases because we are
mentally saying, "The benefits are..."
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