RE: MARCOMM term: brandable?

Subject: RE: MARCOMM term: brandable?
From: "Jonathan West" <jwest -at- mvps -dot- org>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 12 Jun 2002 17:32:30 +0100



>
> My company provides web-based services to financial institutions and the
> Design Specs use "Brandability" to mean the customization
> requested by the
> FI, such as logo, colours, and home link. This is for design
> specifications,
> but I will be writing a white paper on our product fairly soon, where
> brandable may or may not be appropriate...
>
> Can anyone think of another, better, less brain-battering term for
> brandable/brandability?

How about "styling" or "document styling"?

Regards
Jonathan West

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Follow-Ups:

References:
MARCOMM term: brandable?: From: Karen E. Black

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