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From: "Tim Lewis" <writer -dot- lewis -at- att -dot- net> writes:
> I only use the free listing just so that my name is in there with my
> competition. In 2 years, I have never been called by someone going through
> the Yellow Pages. My work comes from networking - word of mouth and by
> calling on people that I know. For my money, I intend to create a Website
> where I can post samples of my work and point prospects to. Other
> independents told me that their Websites have been quite useful. Their
> prospects can learn more about them and look at sample docs.
>> From: rob -at- dotcomservices -dot- com writes:
>> My wife and I have been working for about 18 months as independent tech
>> writers with a lot of work from just one client (my former employer).
We'd
>> like to increase our number of clients and we were wondering about the
>> usefulness of an ad in the Yellow Pages of our local telephone directory.
>> Does anyone have any advice or success stories? Perhaps, a Yellow Pages
ad
>> is a waste of money? Thanks.
This is going to sound off-the-wall, but it worked for me back in 98-99....
You know those static ads that movie theatres show before a film? The "Ten
percent off an appetizer with your ticket stub at TGIF!" or the "Why not
stop for pizza at Andorino's after the film?"? They run them over and over
and over here in northern California. In 98 I was between contracts, and I
spent about $200 for an advert at two local theatres here in Telecom Valley.
It ran for about a month and I got a couple of short contracts out of it,
but about half-a-dozen calls about possible work.
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