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Subject:Stealth marketing writing From:Amy Smith/Westford/IBM <amy_smith -at- us -dot- ibm -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Tue, 10 Dec 2002 10:54:02 -0500
> OTOH, marcom by someone who knows what they are doing is the stuff that
> nobody realizes is marketing writing, but for some reason, they have an
urge
> to purchase the product.
Like product descriptions in the old J. Peterman catalogs. :-) ;-)
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Amy Smith | GPD User Assistance | IBM Software Group/Lotus Software
Phone 978.399.5009 | Tie line: 399.5009 | Email: amy_smith -at- us -dot- ibm -dot- com
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labels off of everything and let the problem solve itself?"--Unknown
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