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RE: Font Selection Process (Was: Fonts used in print)
Subject:RE: Font Selection Process (Was: Fonts used in print) From:"Earl Cooley" <shiva -at- io -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 13 Dec 2002 14:04:28 -0600
Bruce Byfield wrote:
>
> You mentioned in your orignal post that your company uses Frutiger. In
> my experience, it's not a bad font for on-line work, either. I often use
> it in spread sheets that are viewed only on-line, because it's easy to
> read even in small sizes.
>
> But I confess that I consider that Adrian Frutiger is to fonts what Eric
> Clapton is to blues guitars: he's the premier figure in 20th Century
> typography. I use a number of his fonts regularly,including Apollo,
> Meridien, and Univers, and all of them are strongly suited to their
> purposes.
Eric Clapton is to Frutiger's Apollo as B.B. King is to what font?
Personally, I've been an admirer of Ms. Palatino Linotype for many,
many years. An oilfield entrepeneur and my boss set us up on a blind
date, and the relationship blossomed: our first, beautiful child was
an oilfield catalog that combined her elegant features with my
innovative databased publishing software (this was back in the late
1970's). We put her to work straight-away with rig drilling crews all
across Texas, one of whom saved the world by drilling into an oncoming
asteroid, and, pardon me, I'm having a Liv Tyler moment....
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