Re: Resources for Marketing for Technical Writing Opportunities?

Subject: Re: Resources for Marketing for Technical Writing Opportunities?
From: Kirsten Zerbinis <salmonzerbinis -at- rogers -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 13 Jan 2003 17:18:43 -0500


I've had a little luck with an email, sent to either the company head or the lead developer, just stating my interest in freelance/contract work and explaining (in some kinda punchy brochure-type prose) why they should hire a professional writer, and leave their developers doing what they do best (which is usually not writing user docs). I include a link to my "company" website (little do they know that me and my website *are* the company), so they can get more information on my background and education, as well as view samples of my work.

I often followed up with a phone call, just a short one, to see if they saw my email and if they were interested in using my services. Sometimes they said no, and I thanked them politely and didn't press the issue. Occasionally, I had a longer conversation, and they expressed interest.

I chose this approach because I wanted to work in small companies (ones without a tech writer on staff, without the need for a full-time person, in fact), since I am starting out, and I thought I had a better shot at breaking in if they were just trying out what a writer can do for them.

I got some nibbles. Certainly I got more with this approach than I did with a resume. If you want, contact me off-list and I'll send you the email. I was fairly proud of the tone of it.

-Kirsten Zerbinis
London, Ontario


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