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Subject:RE: Are you using personas? From:"Suzanne Chiles" <suzchiles -at- pobox -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 30 Jan 2003 19:23:15 -0800
Well, gracious me. I've been doing this for years, but never thought I had
to give it a name. Silly me.
Suzanne
> The second article explains that when you write for a "persona" you
> write (and design) for a specific archetypal person, not a group, not
> an average, not an amalgam. You narrow your target audience down to one
> person. By meeting the needs of the one, you are better able to meet
> the needs of the many.
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