Please, advice on writing "product literature"

[Kirsten Zerbinis <k -dot- zerbinis -at- paradynamics -dot- com>]

A customer who uses version 2 of our software called and said his 
company might be interested in upgrading to version 3.  He asked us to 
send him some "product literature".  We don't have any such thing, but 
as I am a flexible technical writer, I have volunteered to create it.

I'd appreciate some advice from you more experienced marcomm writers on 
such things as typical length, content organization, level of detail 
expected - and anything else I need to know before getting started.  
Our company creates warehouse management software, and the official 
readers of the literature will be warehouse managers.

The unofficial readers will be potential new clients of mine. Once I 
leave this current job (and that will be soon -- the company is not 
healthy, no, not at all, the writing on the wall has begun to glow, and 
drip blood) I'm hoping to make the big jump to freelancing.

Thanks!
Kirsten Zerbinis


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