Please, advice on writing "product literature"

Subject: Please, advice on writing "product literature"
From: Kirsten Zerbinis <k -dot- zerbinis -at- paradynamics -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 24 Mar 2003 09:58:47 -0500


A customer who uses version 2 of our software called and said his company might be interested in upgrading to version 3. He asked us to send him some "product literature". We don't have any such thing, but as I am a flexible technical writer, I have volunteered to create it.

I'd appreciate some advice from you more experienced marcomm writers on such things as typical length, content organization, level of detail expected - and anything else I need to know before getting started. Our company creates warehouse management software, and the official readers of the literature will be warehouse managers.

The unofficial readers will be potential new clients of mine. Once I leave this current job (and that will be soon -- the company is not healthy, no, not at all, the writing on the wall has begun to glow, and drip blood) I'm hoping to make the big jump to freelancing.

Thanks!
Kirsten Zerbinis


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