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> ...of what value is it to the company (and documentation
> department) to claim documentation awards?
There are benefits to the company, the individual, and the department.
Some companies look at awards as evidence of the quality of their product. The fact that any element--even the documentation--has been judged excellent reflects well on the company. They can use that third-party recognition in marketing and selling, to distinguish their product from the competition.
A company may see such competitions as a way to spur employees to excellence, to stimulate creativity, and to develop in their profession.
>From the writers' angle, the awards look pretty good on a resume, which can't hurt when the annual review comes around. For a contractor/consultant, they're a potential differentiator in marketing yourself to clients.
Perhaps strongest, though, is the motivation for the doc department. In a tight economy, an award or two might enhance the company's awareness of them, help them be seen in a positive light, and ultimately protect them in some future round of cost-cutting.
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