Re: Print-ready Graphics Problem

Subject: Re: Print-ready Graphics Problem
From: Goober Writer <gooberwriter -at- yahoo -dot- com>
To: Dawson McKnight <dawsonmcknight123 -at- yahoo -dot- com>, TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 21 Aug 2003 07:27:33 -0700 (PDT)

I hate to say it, but the print firm you're using is
full of morons.

> The design firm requested that we send all of our
> screenshots to them as TIFs (CMYK, 24-bit, and
> "uncompressed").

Are you producing full color output? If not, that's
waaaay overkill for printed screenshots. We do
grayscale, and RGB GIFs work fine (at about 5% the
file size of yours, I bet).

> The resolution of the screenshots is
> 92 DPI. The firm had to reduce the size of the
> screenshots to about 60% of their original size to
> fit
> them into the document.

You don't resize screenshots to get them to fit. You
increase the DPI values, thereby maintaining the
integrity of the original graphic but displaying it in
a smaller region. That is, a 96dpi image outputted at
192dpi will display 1/4 the size, but still be crystal
clear, because the same graphical information is being
displayed, only in a tighter-defined cluster, so to

> They are laying out the
> document in Quark.

Why are THEY doing the layout? Why not give them a
press-ready PDF?

> So the question is this: How do you produce
> screenshots that are "print-ready?"

Define print-ready. We produce 1-color books with
grayscale images. Those images can be RGB color, as
all the info will be translated to grayscale
automatically. No magic involved.

> How can I ensure
> that the screenshots I am delivering to the design
> firm have the adequate resolution to look good in
> offset printing?

Don't resize them. Just change the dpi values.

> I have seen many examples of
> offset-printed manuals with crystal-clear graphics
> (no
> matter how small).

Yup. Your print firm is crawling with morons.

> The firm says that they cannot improve the
> appearance
> of the graphics because of the limitations of
> screenshots in general, and they can offer no
> solution to the problem.

Ditch them. There is no limitation of screenshots that
will result in blurry output. That is the result of
"luser" error.

> That is why I am turning to you for
> your collective expertise. I couldn't find anything
> in
> the archives or on the web, believe it or not.

There are several articles on techwr-l's web site.

> I don't
> know how to advise them, but I can't release a
> document with this low level of quality in its
> screenshots.

Advise them to take a graphics 101 course. Go with
another vendor.

Goober Writer
(because life is too short to be inept)

"As soon as you hear the phrase "studies show",
immediately put a hand on your wallet and cover your groin."
-- Geoff Hart

Do you Yahoo!?
Yahoo! SiteBuilder - Free, easy-to-use web site design software

Print-ready Graphics Problem: From: Dawson McKnight

Previous by Author: Re: internationalize and localize
Next by Author: Re: Print-ready Graphics Problem
Previous by Thread: Re: Print-ready Graphics Problem
Next by Thread: Re: Print-ready Graphics Problem

What this post helpful? Share it with friends and colleagues:

Sponsored Ads