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In this posting, look for the following ...
  * STORY:  SnagIt and the Eye of the Beholder (NEW)
  * PSST! TECHWR-L Merchandise: T-Shirts, Mousepads, and More! 
  * STORY:  Tech writers - can you count yourself in?
  * ANNOUNCE: TurboDemo is an invaluable educational tool 
  * DOCUMENTATION & TRAINING 2003 CONFERENCE
  * XML TRAINING: "XML AND DATABASES" by experts at Bright Path Solutions
  * ANNOUNCE: LavaCon: Expanded program, extended discounts!
  * ANNOUNCE: Rockley's "Information Modeling & Structured Writing" in
Seattle!

and at the end you'll find the concluding administrivia with 
information about these ads and how to place your own. 

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STORY:  SnagIt and the Eye of the Beholder

Dan the technical writer strolled around the art fair, searching for
something to spruce up his apartment's blank walls.

He saw some semi-interesting photographs, but was stunned to learn that
the
cheapest one was $800.  Fascinated, he checked the price on a photograph
he
hated - it was $1300.  "Figures," he snorted.

He continued to walk around, trying to think of what he actually wanted to
adorn his living room.

He spied an art patron carrying a laptop.  It was then that he got an
idea.

He thought of SnagIt, the leading screen capture software.  As a technical
writer, he used SnagIt every day in his job.  With it, he could capture an
exact copy of anything that appeared on his Windows screen, edit and
annotate, and send the capture directly to the printer, a file, an e-mail
or
the Web.  He didn't have to spend time cropping, fussing around between
programs - nothing.  In fact, he couldn't remember how he did his job
without it.

He returned home and used SnagIt to capture the SnagIt icon off the
TechSmith Web site.  He then used SnagIt to capture a few menus and some
freehand images off interesting sites.  He then used SnagIt Studio to
create
a collage.  Finally satisfied, he framed his creation and put it on
display.

"You want a conversation piece?" Dan said to his wall.  "I'll GIVE you a
conversation piece."

He sat back, imagining the comments his SnagIt art would inspire.  He
could
hardly wait to invite everyone from work.

Try SnagIt FREE at www.techsmith.com.


09/30/03-10/08/03
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PSST! TECHWR-L Merchandise: T-Shirts, Mousepads, and More!

Start off the new season with a TECHWR-L sweatshirt,
baseball cap, or baseball-style T-shirt. Or spruce up
your office with a TECHWR-L 10th anniversary mousepad,
mug, wall clock, and more.

Around the office or around town, TECHWR-L merchandise
is just darned cool--and great for identifying yourself
as a TECHWR-Ler at conferences and professional meetings,
too!

All proceeds go toward supporting TECHWR-L.

Vist the TECHWR-L store and help support TECHWR-L at
http://www.cafeshops.com/cp/store.aspx?s=techwhirl

09/28/03-10/05/03
##############################################################

STORY:  Tech writers - can you count yourself in?

Get the latest technology with SnagIt!  SnagIt is the screen capture
tool that gives you every screen capture capability you need.

Let's look at the figures:

- Over 40 different ways to capture
- Can save in 23 different file formats
- Add-in or plug-ins for 4 Microsoft and Adobe products
- 143 annotation objects like arrows, callout boxes, stamps
- 5-Star Ranking Award from PC Magazine

And . . . SnagIt has been downloaded over 5 million times.  Count
yourself in today!

Try SnagIt FREE for 30 days!  Log onto www.techsmith.com.


09/24/03-10/01/03
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ANNOUNCE: TurboDemo is an invaluable educational tool

There are many ways to use TurboDemo both as a real-time and an
offline tool for your education needs. Internal training 
to acquaint new employees with old software and old employees
with new software can be done easily over an intranet with a tutorial for
your specialized office programs. Every participant in workshops
or training seminars can take home a CD of pertinant demos to refresh
what they have learned. Using computer programs can be quickly and
easily explained by showing instead of just telling someone how to use
it. There are so many ways that you can use TurboDemo to make your
educational material easier and more effective. All you need is the
right tool and a little creativity to be on your way.

You can create interactive quizzes that give feedback directly and can
take the student to a demo that branches off to a specific topic on
which the student scored poorly.These features augment and increase
the effectiveness of any e-learning program.

Please visit our webpage http://www.turbodemo.com or call our toll-
free number 866-671-5441. Be sure to note down this number, since it
will be the same one you can call any time with a question about your
TurboDemo software at no extra charge!

09/19/03-09/26/03
##############################################################

DOCUMENTATION & TRAINING 2003 CONFERENCE

WHEN:  October 6-7, 2003

WHERE: Boston University Corporate Education Center
COST:  $599 for both days (sessions, food, materials)
WEB:   http://www.doctrain.com

32 SESSIONS IN THE FOLLOWING TRACKS: Content Management,
Content Design, Content Development, e-Learning,
Simulations, Multimedia, Globalization, and .NET.

OUR SPEAKERS include 27 different published experts,
vendor-certified instructors, and technology consultants.

KEYNOTES:
David Pogue: New York Times columnist and best-selling
technical "how to" authors (over 2.5 million books in print.
David's talk is, "Interface Design: The Last Stumbling Block".

Vincent Flanders: Author of two best-selling books on
Web design. Vincent's talk is, "Web Design for Online
Learning and Training".


09/18/03-09/25/03
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XML TRAINING: "XML AND DATABASES" by experts at Bright Path Solutions

"XML and Databases"
October 8-10, 2003
Research Triangle Park, North Carolina USA
Intructed by Michael D. Thomas! (author, expert)

Over the course of three days attendees learn how to mate XML with
database technologies. The class includes both lecture and hands-on
exercises. Both relational and native XML databases will be covered.
Additional course details, the three day agenda, and information
regarding the instructor, may be found on our Web site at:

http://www.travelthepath.com/training/xml.shtml#dbase

CONTACT: George Luke, Solutions Manager
Bright Path Solutions
Phone: 919.481.0393
mailto:gluke -at- travelthepath -dot- com

Bright Path Solutions has been on the leading edge with XML
technologies since 1998. We can teach you how to create XML, work with
XML-ready tools, or even set up entire XML publishing or content
management systems.

09/18/03-09/25/03
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ANNOUNCE: LavaCon: Expanded program, extended discounts!

Due to the late delivery of the September issue of a magazine in which
we advertised, the conference early registration discount has been
extended to Friday, September 26th.

NEW: 3 new speakers, 10 new sessions on project management added to
the conference program .  Details at:
http://www.lavacon.org/Program_sessions.htm

LavaCon: Come for the conference, stay for a tan!
www.lavacon.org
888-378-2333

09/17/03-09/24/03
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ANNOUNCE: Rockley's "Information Modeling & Structured Writing" in
Seattle!

***********************************************
SEATTLE -- ³Information Modeling and Structured Writing²
November 15-16, 2003 ­ Ann Rockley, The Rockley Group
***********************************************

The Rockley Group, Inc., presents ³Information Modeling and Structured
Writing², a two-day workshop, November 15-16, 2003 in Seattle. The
workshop, held at the University of Washington, is designed for
writers, editors, publishers, information architects, software
developers, IT and business managers who need to understand the
concepts, methods, strategies and changes involved in moving to a
single source environment.

Information modeling and structured writing are key components of any
successful unified content (single source) strategy. Information
models formalize the structure of your content, providing the
framework upon which a unified content strategy is based. The success
of your content management system is dependent on the quality of both
your information models and your ability to author and manage reusable
content. Structured writing provides a standard for creating reusable
content. Consistently structured content is reusable content.
Together, information modeling and structured writing assure
consistent structure.

This workshop will introduce you to the concepts of information
modeling and structured writing, and explore their relationship to a
unified content strategy. Numerous real-life examples will be used
throughout.

You will learn:

. Why adopting a unified content strategy makes good business sense
. How information models relate to content management
· How to create information models and how to conduct top-level and
  in-depth information analysis
· The different types of reuse and how to select the best reuse
  approach
. How to build element models, structural and content reuse maps
· The role metadata plays in content reuse and how to effectively
  develop a strategy for managing it
· The difference between structured and unstructured content and the
  pro¹s and con¹s of using both
. How to harness the power of structured writing to create content
appropriate for reuse
. How to author content that meets the requirements of a model
. How to support and maintain your models
· How to select appropriate authoring tools or work within the
  limitations of the tools you have today
· How to work with and without a content management system
· How to understand and address content delivery issues, including the
  selection of publishing tools

Cost - Registration for this two-day workshop is $825.00 US per
student. Register two or more students from the same organization and
get a $100 discount per student.

Learning materials, lunch, snacks, and a copy of our new book on
content management, ³Managing Enterprise Content: A Unified Content
Strategy,² are included in the registration fee.

************************************************
Register today! http://www.rockley.com/Workshop_IMandS.htm
************************************************

If you are unable to attend this event, why not consider hosting one
of your own? For details, see http://www.rockley.com/workshops.htm.


09/16/03-09/23/03
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