RE: Re: What is "technical" writing? (Was: RE: What to do?)

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

I've had just enough experience with ad agencies to know
that they do indeed have methods of "quantifying people,"
at least in groups.  Whether ad agencies rule the world, I don't know, but after watching some of those new TV spots
for McDonald's, I'd say the ability to persuade a 
multinational company to pay millions for "I'm likin' it"
as a slogan represents *real power.*

Gene Kim-Eng


------- Original Message -------
On
Tue, 28 Oct 2003 14:42:30 -0800 (PST) David Neeley?wrote:


Be still, my beating heart! You mean the advertising agencies *don't* rule the world??? 
 

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