Re: How to promote a Web site? (Long)
Bruce Byfield writes:
I doubt that [sites] with a small target market are seriously effected by search engine positioning. In either of these cases, consumers are more likely to rely on research, word-of-mouth, past experience, and/or brand loyalty to make decisions. And in the case of non-technically literate markets, of course, search engine position is probably next to irrelevant.
I have to disagree with you here. It is the smaller markets that benefit most from SEO and search engine position.
You'v taken me out of context. My original comment was:
"SEOs might be useful to those with a relatively inexpensive product that has a large, technically literate audience. However, I doubt that expensive goods and services or ones with a small target market are seriously effected by search engine positioning. "
Since tech-writing falls under the category of "a large, technically literate audience," it is excluded from my comment.
In my first post on this subject, I recommended SiteSell's description of SEO. They also have a page (http://results.sitesell.com/lyam.html) that shows some of their customers' sites having a top-3% Alexa ranking. Most of these are small-market sites that have never existed off line and that get all their traffic from SEO. Who would have thought that www.christian-music-lyric.com, just one example that has an interest level of zero for me, would, out of a total 16.6 million sites on the web, have a traffic rank of 231,964, Or that teatreewonders.com could possibly have an Alexa rank of 93,841? One can only conclude that these small-market sites are doing something right, and that something is SEO.
All very well, but what I would want to know is not how many hits a site has, but the before and after sales that result. This is a subject that SEO experts tend not to talk about. I haven't seen any statistics on the subject, but my common sense guess is that results vary considerably with the product and the market audience.
Those of us who work in high-tech have a tendency to think that everyone else thinks the same way that we do, but there's many a dot-com to prove otherwise.
--
Bruce Byfield 604.421.7177
http://members.axion.net/~bbyfield
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- Re: How to promote a Web site? (Long), lyndsey . amott
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Re: How to promote a Web site? (Long): From: lyndsey . amott
Re: How to promote a Web site? (Long): From: Bruce Byfield
Re: How to promote a Web site? (Long): From: lyndsey . amott
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