Re: Chest thumping news releases

["Bonnie Granat" <bgranat -at- granatedit -dot- com>]

Bruce Byfield wrote:
> List members who do marketing might appreciate this:
>
> This afternoon, I took part in an IRC seminar on public relations.
The
> guest expert described news releases basically designed to remind
> people that a company exists (for example, ones about personnel
> changes) as "chest-thumpers."
>
> I used to call them "make-news" releases. But I'm going to happily
> steal this term, at least in my own mind. It's much better.

I guess this qualifies as my chest-thumper news release:

On another list, a poster reported having been "thoroughly screwed" in
1997 by the same publisher I discussed recently.
That poster also revealed that a letter to the company's owners never
got a response at all.

One problem seems to be that word doesn't get around about companies
like that...

Bonnie Granat
www.granatedit.com






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