RE: Great piece on marketing collateral

Subject: RE: Great piece on marketing collateral
From: "John Posada" <JPosada -at- isogon -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 30 Apr 2004 10:21:38 -0400


The air's just fine up here...how about down there? :-)

I did down to 5 million. There's A LOT of that type and they can still
reviewed with a fine tooth comb, so you write it with that expectation.

>For a much better demonstration of the
>kind of writing I was describing, check
>out some typical marcomm for the services
>and products you use in your day-to-day
>experience.

You mean like technical documentation for my video recorder?
Yeah...THAT's the model of writing that I want to follow.

John Posada
Senior Technical Writer
Isogon Corporation
http://www.isogon.com
"Realizing Your Business Goals
Through Software Asset Management"



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