Re: STC Transformation -- info

Subject: Re: STC Transformation -- info
From: TechComm Dood <techcommdood -at- gmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 13 Jul 2004 11:48:25 -0400


> But our profession includes techwriters who are not much more than
> secretaries, to phd-level subject-matter experts, to artists, to
> layout specialists, and every point in-between, delivering print,
> online help, Web sites, white papers, marketing, API docs and so
> forth.
>
> How does the STC ... how does anyone get a handle on that? I mean,
> okay, stop trying to cover all bases, but then which ones to pick?
> Where should the focus go?

Just as technical writers need to focus on the target audience and not
everyone who may come in contact with the product, the STC needs to
defaine a target audience, determine what their point of focus will
be, and act on that.

They are trying to kill a hydra by decapitation. It just doesn't work
that way. The STC's original target audience has grown considerably
and has become extremely diversified. They need to narrow the scope if
they want to survive and provide value. Otherwise they are spreading
themselves thin.

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Follow-Ups:

References:
STC Transformation -- info: From: T.W. Smith
Re: STC Transformation -- info: From: TechComm Dood
Re: STC Transformation -- info: From: T.W. Smith

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