Re: Microsoft pays dear for insults through ignorance

Subject: Re: Microsoft pays dear for insults through ignorance
From: Chris Gooch <chris -dot- gooch -at- lightworkdesign -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 23 Aug 2004 15:04:44 +0100



+++++
To mention just one of the grammatical errors in the
article, the title should've been "Microsoft Pays Dearly..."
UK English again, mate.
Really? In the UK, you use adjectives like "dear" to modify verbs?
++++++

>From the Burchfield edition of "Fowler's Modern English Usage":


"dear, dearly (advs.) With the verb love and in some other contexts where
the meaning is 'very much', dearly is usual and dear is merely poetic; but
with buy, cost, pay, sell, etc., when the sense is 'at a high price, or
great
cost', dearly and dear are both available, though usually one or other feels
contextually more idiomatic than the other."


The original, more pithy Fowler declared that 'dear' was more idiomatic
in the cost sense and that 'dearly' was "borne of mistaken grammatical
zeal" and "should be resisted".


So now you know; the trendy Guardian takes style advice from crusty old
Fowler.


Christopher Gooch, Technical Author
LightWork Design, Sheffield, UK.
www.lightworkdesign.com




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