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You'll have various other concerns to work out in your doc plan. For
instance, you'll need to track any different screen shots occasioned
by the differing product names.
I am not convinced that your master doc can or should be the genesis
for the marketing docs, for example, although there will obviously be
overlap.
Besides the Frame/WebWorks combo, you could also look at various XML
solutions. If you are not already an advanced Frame user, doing it all
with various XML technologies may be no more involved than starting
from ground zero with Frame/WebWorks...plus, you are somewhat "future
proofed" no matter what Adobe determines to do with Frame over the
life of your product.
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