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Subject:RE: Academic Research in TechComm From:"Neumann, Eileen" <ENeuman -at- franklintempleton -dot- ca> To:"TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Thu, 31 Mar 2005 11:04:44 -0500
In this case, why bother striving for high quality in tech communication? Mediocrity seems king...
Eileen Neumann
Business Rules and Procedures
-----Original Message-----
From: Jim Shaeffer [mailto:jims -at- spsi -dot- com]
Sent: Thursday, March 31, 2005 10:54 AM
To: TECHWR-L
Subject: RE: Academic Research in TechComm
I think Technical Communicators may be frustrated when they try to
extend the value proposition in the following fashion:
If Technical Communication is valuable, then higher quality Technical
Communication will be more valuable. Therefore, management should
support our efforts to improve the quality of Technical Communication.
I would argue, if we define "quality" along the lines used in STC
competitions, that the difference in the business value of quality
technical communication versus the business value of merely adequate
technical communication often approaches zero.
Further, if increases in perceived quality come with an increase in
cost, such a change effort may actually have a negative value to the
business.
Jim Shaeffer
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