RE: LONG - A colloquial writing style?

[John Posada <jposada01 -at- yahoo -dot- com>]

> It all comes down to audience and information. I *hate* the cutesy
> titles in Dummies books, because it interferes with my ability to
> get information. I have to read the subtitles to figure out what
> they're really talking about!

The idea behind personas is that you identify how your targeted
audience wants it arranged, then write to that style. If you, as a
techy, are the targeted audience, it will be arranged differently
than someone who is not techy. They've prpbably figured that their
target is the less-techy and would appreciate that presentation
format.

Look at the difference between the Dummies books and the O'Reilly
books. Can you think of more opposite ends of the spectrum? They've
picked their market and to their credit, both of them stick to their target.

John Posada
Senior Technical Writer

?Never be afraid to try something new. Remember that a lone 
amateur built the Ark. A large group of professionals built 
the Titanic.? - Dave Barry

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

New from Quadralay Corporation: WebWorks ePublisher Pro!
Completely XML-based online publishing. Easily create 14 online formats, including 6 Help systems, in a streamlined project-based workflow. Word version ships in June, FrameMaker version ships in July. Sign up for a live, online demo! http://www.webworks.com/techwr-l

---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- techwr-l -dot- com
Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.