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> A blog, on the other hand, is a Web page, which means that I'm not
> likely to bother looking at it unless I get an email reminder once a
> week or once a month to do so. Following the link is an extra step that
> I might or might not take, depending on how busy I am at the time. And
> when I do click on it some time later, chances are that so much of the
> blog will have scrolled off into back pages that I'll never see, let
> alone read, ninety percent of the material that's there.
Which is why there's RSS and a plethora of free RSS readers out there.
The content comes to you. :-)
> If there are many others like me in the desired audience, it's possible
> that the effectiveness of the newsletter in reliably communicating
> important information to the membership would actually decline.
Good to keep in mind. Maybe the first time the online version switches
to a blog, a print newsletter should go out with a notice of that
fact, and with links to RSS readers that people can use to
automatically inform online readers of new content.
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