RE: I'm wearing another hat... again.

["Dubin, David" <David -dot- Dubin -at- sage -dot- com>]

. . . and Al Geist wrote, " Tell them how your product(s) will solve their
problems.  Stress benefits over features.  Ensure text and illustrations or
marketing collateral design) support each other.  NEVER EVER LIE."

And if that doesn't work, do what politicians and marketing minds have done
for the past 50 years: baffle them with bullshtuff and sell them with sex.

David B. Dubin, PHR 
Senior Curriculum Developer 
Sage Software 
727-579-1111 x 3356
david -dot- dubin -at- sage -dot- com
Your business in mind.
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