Re: cluetrain

[Sean Wheller <sean -at- inwords -dot- co -dot- za>]

On Monday 12 June 2006 18:56, Rebecca Stevenson wrote:
> >> > No takers. But it was also interesting to see that all
> >> > serious comment was off-list. I wonder what that says.
>
> I think it says that most of us think our responses to the topic are, well,
> off-topic. Aside from justifiable critiques of the writing and organization
> (or lack), responses are going to be philophical and possibly emotional.

Judging by the two conversations I am having on this thread, one on the other 
off list, I think you may be right on this. 

The lack of organization and writing style are not my focus in this instance. 
What interests me are the ideas and thinking. I wonder if it is possible to 
embrace, in whole or in part, the thinking captured in this work and apply it 
to work.

I guess it is not a common practice and yet a client wants to see many of 
these ideas reflected in their communications. For example:

24. Bombastic boastsâ"We are positioned to become the preeminent provider of 
XYZ"âdo not constitute a position.

My client even forbids a statement like, "XYZ is the market leader in ABC."

Frankly this has thrown me for a six, hence my question on this subject.



-- 
Ask me about the Monkey.

Sean Wheller
Technical Author
sean -at- inwords -dot- co -dot- za
+27-84-854-9408
http://www.inwords.co.za
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