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Subject:Re: What is More Important? From:"Connie Giordano" <connie -at- therightwordz -dot- com> To:<richard -dot- melanson -at- us -dot- tel -dot- com>, "" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Tue, 15 May 2007 16:57:42 -0500
There is no difference between have well-written but inaccurate content in marketing materials and in user documentation (which is just as much a part of marketing as any other activity). It's bad marketing, bad customer service, bad business ... period.
Connie P. Giordano
The Right Words
Communications & Information Design
(704) 957-8450 (cell)
www.therightwords.com
"It's kind of fun to do the impossible." - Walt Disney
> -------Original Message-------
> From: Writers Book Mall <steve -at- writersbookmall -dot- com>
> Subject: Re: What is More Important?
> Sent: 15 May '07 16:51
>
> Generally, accuracy is much more important, and as
> others have written, there are instances where it can
> be a matter of life or death.
>
> But, for the sake of argument, there are also
> instances where it doesn't matter very much: for
> example, if the manual isn't really necessary to
> understand a product, and it's really just part of the
> package for marketing purposes. In such cases, it's
> possible to imagine that good writing, and I'm going
> to extend this to form in general, might be more
> important than content accuracy.
>
> Steve Schwarzman
>
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