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If you start studying the topic, it will quickly become clear that it is
possible to create surveys that effectively channel responses to be whatever
the researcher wants to find, by crafting and sequencing the content. It
will also become clear that a great deal of existing research is seriously
flawed, because the respondents were "herded" to make the desired responses
more likely.
One of the best beginner books on the topic is Communication Research
Measures - A Sourcebook, edited by Rubin, Palmgreen, and Sypher. The best
source of structural content suggestions is most likely to be the Journal of
Pragmatics.
If you are seriously interested in the topic, linguistics research is a
great source, particularly in the fields of transformational grammar
(including Chomsky), some of the early work on transderivational searches by
Grinder and Bandler, and Milton Erickson's works on hypnotherapy.
Create HTML or Microsoft Word content and convert to Help file formats or
printed documentation. Features include support for Windows Vista & 2007
Microsoft Office, team authoring, plus more. http://www.DocToHelp.com/TechwrlList
Now shipping: Help & Manual 4 with RoboHelp(r) import! New editor,
full Unicode support. Create help files, web-based help and PDF in up
to 106 languages with Help & Manual: http://www.helpandmanual.com
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