Re: Fwd: This too is technical communication

[Chris Borokowski <athloi -at- yahoo -dot- com>]

I think there is some truth to this, although I put it
in these terms. Some companies are in it for the long
haul; others think their product lifespan is limited,
so are trying to grab some bucks and head out the
door.

Those who are looking toward the longer term want to
brand themselves well, develop their product to
maturity, and then expand (I forget where this is
written, but all companies tend toward monopoly with
growth over time).

Branding:
http://www.slideshare.net/coolstuff/the-brand-gap/

Part of branding is making sure every part of the
product experience is rewarding, unique, and
functionally empowering.

--- Raj Machhan <raj -dot- machhan -at- gmail -dot- com> wrote:

> There are generally two types of corporates: First,
> we have the "smart'
> companies. These are the companies that realize the
> importance of quality
> documentation and take pains to ensure that the
> customer gets nothing but
> the best.
> In the second category we have what I term as the
> 'dumb' corporates. These
> companies generally consider documentation as an
> unnecessary add-on and do
> not pay much attention to quality of their manuals,
> fact sheets etc. 

User Interface design blog
http://user-advocacy.blogspot.com/
Code::Design::UI::Consulting
http://www.dionysius.com/


 
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