Writing marketing product text interesting diversion

["Daniel Ng" <kjng -at- gprotechnologies -dot- com>]

Recently had to write a short half page length text as packaging filler.

Some reinforcement of principles I learned about writing persuasively.

It did take me longer to write this than the regular manuals and guides,
considering the amount and time spent. In my first five drafts it read a
little bland, (money, engineering, quality, process blab la...then I
thought I'd look at the text on the back of an Adobe Illustrator box.
Then I started rewriting the whole thing again with words like 'power',
' time', 'save', ' freedom', 'drive', faster, easier. 
Words that aren't naturally occurring in my regular
readings...Readjusted my sentence structure as well. i guess those 10
most powerful marketing buzz words plus some extra does help to spice up
and drive some emotions in the reader. Makes me feel better too.

Daniel

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create HTML or Microsoft Word content and convert to Help file formats or 
printed documentation. Features include support for Windows Vista & 2007 
Microsoft Office, team authoring, plus more.
http://www.DocToHelp.com/TechwrlList

True single source, conditional content, PDF export, modular help.
Help & Manual is the most powerful authoring tool for technical
documentation. Boost your productivity! http://www.helpandmanual.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/ for more resources and info.