RE: Writing marketing product text interesting diversion

["Bonnie Granat" <bgranat -at- granatedit -dot- com>]

Strange how this message appeared also at 4:02 a.m. on 7/12/07.

Yes, Daniel, and it's ironic that people speak derisively of buzzwords (or
maybe they/we do it because we hate being manipulated by them but are as
affected as anyone else). 

Bonnie Granat
http://www.GranatEdit.com


> -----Original Message-----
> From: 
> techwr-l-bounces+bgranat=granatedit -dot- com -at- lists -dot- techwr-l -dot- com 
> [mailto:techwr-l-bounces+bgranat=granatedit -dot- com -at- lists -dot- techwr-l
> .com] On Behalf Of Daniel Ng
> Sent: Thursday, July 12, 2007 9:34 PM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: Writing marketing product text interesting diversion
> 
> Recently had to write a short half page length text as 
> packaging filler.
> 
> Some reinforcement of principles I learned about writing persuasively.
> 
> It did take me longer to write this than the regular manuals 
> and guides,
> considering the amount and time spent. In my first five 
> drafts it read a
> little bland, (money, engineering, quality, process blab la...then I
> thought I'd look at the text on the back of an Adobe Illustrator box.
> Then I started rewriting the whole thing again with words 
> like 'power',
> ' time', 'save', ' freedom', 'drive', faster, easier. 
> Words that aren't naturally occurring in my regular
> readings...Readjusted my sentence structure as well. i guess those 10
> most powerful marketing buzz words plus some extra does help 
> to spice up
> and drive some emotions in the reader. Makes me feel better too.
> 


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create HTML or Microsoft Word content and convert to Help file formats or 
printed documentation. Features include support for Windows Vista & 2007 
Microsoft Office, team authoring, plus more.
http://www.DocToHelp.com/TechwrlList

True single source, conditional content, PDF export, modular help.
Help & Manual is the most powerful authoring tool for technical
documentation. Boost your productivity! http://www.helpandmanual.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/ for more resources and info.