Marketing advice for business card?

[Geoff Hart <ghart -at- videotron -dot- ca>]

Rob Hudson wondered: <<I've got a decent business card design for the  
front of my card and I'm trying to think of something interesting for  
the back that will *maybe* result in my card being kept as a  
reference.>>

If the goal is to have people consult the card, or at least retain  
it, you need to come up with something relevant to your target  
audience that will encourage them to tape your card to their monitor  
and look at it periodically. For example, my work is primarily  
scientific editing, so I'd consider a list of standard metric units  
and their prefixes, conversion factors between metric and imperial,  
or even keyboard shortcuts for frequently typed symbols that my  
authors never seem to be able to remember. Alternatively, I'd put  
URLs for various useful Web sites, or (better still!) to a page of  
useful science-related links on my own Web site. If they bookmark  
that page, then I don't care whether they throw out my card -- I'm  
still leading them to my site.

(In practice, I don't do this because my business cards serve a  
different purpose -- mostly being handed out to colleagues at  
conventions etc.)

So what is your specific niche, and what characteristics of that  
niche could be usefully summarized on the back of your card? What  
kinds of things do your potential clients need to look up frequently?


----------------------------------------------------
-- Geoff Hart
ghart -at- videotron -dot- ca / geoffhart -at- mac -dot- com
www.geoff-hart.com
--------------------------------------------------
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