Curly quotes in Frame cross-references

[Nancy Allison <maker -at- verizon -dot- net>]

I am working in Framemaker 7.1, XP Pro version 5.1, SP2.

I've inherited a document whose x-refs are punctuated with closed curly 
quotes preceding and following the cross-ref:

Chapter 1. âOverview of the TDR900 and TDR9000 Circuit Breaker Test 
Systemsâ

The cross-ref format that produces this result is this:

Chapter <$paranum> \'<$paratext>\'

I cannot figure out how to edit this to get open curly quotes to precede 
the x-ref. When I make this substitution:

Chapter <$paranum> "<$paratext>"

I get straight quotation marks before and after the x-ref.

How do I get that initial curly quotation mark?

Thank you!

(For the self-appointed list police who have chided me in the past for 
asking Frame or Word questions here instead of on dedicated Frame or 
Word lists: the Frameusers main window is currently offline, and a 
search of the archives did not turn up a solution.)

--Nancy
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