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Re: I had say it because I was afraid no one else would.
Subject:Re: I had say it because I was afraid no one else would. From:Stuart Burnfield <slb -at- westnet -dot- com -dot- au> To:Techwr-l <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Mon, 2 Feb 2009 18:11:29 +0900 (WST)
I don't really see that. I'm talking about the case where a
company has decided to invent or adapt a small set of terms,
presumably for marketing reasons. If they have a bunch of
products called SnogWrite, SnogDraw and SnogHelp, reams
of brochures about how they're all SnogTastic!(TM), and
posters on every bus stop in the country saying "Snog Me!",
do you go along with snoglets or do you argue that applets
is the industry-standard term?
Stuart
Stuart Burnfield wrote:
> even if ["fraudster"] were a made-up word, your
> company has every right to invent it and the product manager
> is entitled to make sure that its usage in your manual and
> the marketing material reinforce each other.
Steve Jong replied:
> ... you do realize, don't you, that you've just ceded the entire
> jargon argument? Any bizarre coinage, spelling, usage, or
> capitalization can similarly be claimed as a deliberate invention.
> Yikes!
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