RE: Shazam! You're a marketing writer!

["Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>]

> -----Original Message-----
> From: Craig Haiss
> Sent: Wednesday, May 06, 2009 10:22 AM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: RE: Shazam! You're a marketing writer!
> 
> ... Marketing often gets a bad rap. It isn't about selling snake 
> oil to the unwary. It's about matching people up with 
> solutions to their problems. Technical writers can learn a 
> lot from marketing writers, especially about engagement.
> 

Sometimes, your competitor offers a better, cheaper solution to your
potential customer's problem. Which solution are you going to match the
potential customer up with?




































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