TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Good font combination story From:Mike Starr <mike -at- writestarr -dot- com> To:techwr-l -at- lists -dot- techwr-l -dot- com Date:Wed, 19 May 2010 13:29:33 -0500
So somehow IKEA choosing changing their "signature" typeface from Futura to Verdana somehow negated "maintaining an identifiable corporate image"? Had they chosen a less "pedestrian" typeface would that have still negated "maintaining an identifiable corporate image"? Corporations do this all the time and I suspect a lot of the wailing and gnashing of teeth in the design community about IKEA's new typeface has more to do with the fact that it's an "evil empire" typeface. Perhaps if they'd chosen a typeface from Apple, the design community might have been less indignant. And I suspect the vast majority of IKEA's customers didn't even perceive the change.
--
Mike Starr WriteStarr Information Services
Technical Writer - Online Help Developer - Technical Illustrator
Graphic Designer - Desktop Publisher - MS Office Expert
(262) 694-1028 - mike -at- writestarr -dot- com - http://www.writestarr.com
On 5/19/2010 1:12 PM, Fred Ridder wrote:
>
> Yes, and it is actually a very nice, highly readable design. Among freely available fonts, it is probably my favorite sans-serif. I use it frequently.
>
> As much as I like Verdana, I also regret that IKEA chose to abandon their long-time signature typeface (Futura) in favor of Verdana. But IKEA is a good case study in the economic and logistical costs of using a typeface that is not ubiquitously available on every Windows desktop, and how those costs can win out over esthetics and maintaining an identifiable corporate image.
>
> -Fred Ridder
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Gain access to everything you need to create and publish documentation,
manuals, and other information through multiple channels. Choose
authoring (and import) as well as virtually any output you may need. http://www.doctohelp.com/
- Use this space to communicate with TECHWR-L readers -
- Contact admin -at- techwr-l -dot- com for more information -
---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
