TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
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Well, the takeaway for me that's forehead-slapping obvious -- No wonder the marketing folk hate when I review their stuff... One recent favorite is to say that a product takes a preventative approach. No, we're not in the prophylactics business.
============ Lauren says... =========
For example, a document may read, "The bandwidth threshold is increased
by using only the highest standards." ...
Passive voice can provide a marketing tool without incurring liability
when it is well-written and used within the correct contexts. ...
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Writer Tip: You have more time to author content with Doc-To-Help, because your project can be up and running in 3 steps.
See the “Getting Started with Doc-To-Help” blog post. http://bit.ly/doc-to-help-3-steps
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