Re: starting a sentence w/lower-case product name

["Monique Semp" <monique -dot- semp -at- earthlink -dot- net>]

A Ha!

I signed up for a 30-day free trial subscription to the online Chicago, and 
here's the full citation in the 16th edition:

"8.153 Names like eBay and iPod
Brand names or names of companies that are spelled with a lowercase initial 
letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be 
capitalized at the beginning of a sentence or heading, though some editors 
may prefer to reword. This departure from Chicagoâs former usage recognizes 
not only the preferred usage of the owners of most such names but also the 
fact that such spellings are already capitalized (if only on the second 
letter). Company or product names with additional, internal capitals 
(sometimes called âmidcapsâ) should likewise be left unchanged 
(GlaxoSmithKline, HarperCollins, LexisNexis). See also 8.4.

eBay posted strong earnings.
User interfaces varied. iTunes and its chief rival, Amazon.com, . . .
In text that is set in all capitals, such distinctions are usually 
overridden (e.g., EBAY, IPOD, HARPERCOLLINS); with a mix of capitals and 
small capitals, they are preserved (e.g., EBAY)."

So this is definitely evolving, and it's very relevant how recent a version 
of Chicago one goes with. For reference, you can find the publication dates 
in the wikipedia article, 
http://en.wikipedia.org/wiki/Chicago_Manual_of_Style#History_of_editions

So IMHO, nobody in the fast-paced modern world of mobile apps should be 
using a style guide from 1993 or even 2003, when mobile games didn't even 
exist and the brand name styles didn't really start with lowercase letters!

-Monique

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
EPUB Webinar: Join STC Vice President Nicky Bleiel as she discusses tips for creating EPUB, the file format used for e-readers, tablets, smartphones, and more.

Learn more: http://bit.ly/12LyN2z

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications?  Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions?  Search our public email archives @ http://techwr-l.com/archives