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From: Robert Lauriston
Sent: Tuesday, January 14, 2014 12:59 PM
To: David Renn; TECHWR-L Writing
Subject: Re: app vs. application
>>I would not use the word for Windows, Mac, or Linux applications.
And that can actually be your deciding factory... you really need to know what the intended lifecycle of the product is. Is it just a mobile app right now, or will it go the route of more traditional desktop computers? Will it share functionality and features with a different application on a different operating system? Lots of companies are moving in the direction of having things that work on mobile devices and typical desktop/laptop computers (for those of us who still use them).
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