Re: Can style trump grammar rules?

Subject: Re: Can style trump grammar rules?
From: Shawn <shawn -at- cohodata -dot- com>
To: Robert Lauriston <robert -at- lauriston -dot- com>
Date: Tue, 29 Jul 2014 11:42:48 -0700

There are plenty of examples of using an 'all lowercase' style. Examples
include Vitamin water labels, McDonald's uses this format often in their
slogans, E. E. Cummings pretty much pioneered this format, and more.

It is considered a stylistic choice that conveys a hipster-like feel. I can
hear the groans! LOL

When I began using this style (only in the chapter splash pages), I really
liked the look but on Chapter 12, I am suddenly bothered by the notion of
using this style on proper nouns and names (despite the aforementioned
examples). I was seeking confirmation that it is really no big deal. Either
you are all a bunch of stogy old fuddy duds or this is really a big deal. I
kidd! :)

I think I'll drop this fancy hipster thing, use proper case, and get back
to work. :)

Fortunately, the text is transformed using CSS so it is a simple matter of
changing the property, "text-transform:lowercase;"

BTW, what are your thoughts about all UPPERCASE text? I don't believe there
are issues doing it that way.

On Tue, Jul 29, 2014 at 11:01 AM, Robert Lauriston <robert -at- lauriston -dot- com>

> I can't think of any context where it would be OK not to capitalize a
> proper noun. It looks illiterate.
> That's a typographical convention, not grammar.

Thank you all!
*Shawn Connelly*
Technical writer
<shawn -at- cohodata -dot- com>

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Can style trump grammar rules?: From: Shawn
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