Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Kornika King <kornika -dot- king -at- gmail -dot- com>
Date: Tue, 7 Oct 2014 14:39:15 -0400

Thank you all for your input! I am relieved to hear that I am not crazy.

They are not trying to brand around the acronym. But, before there was
anyone (me) to argue against it, they used the acronym interchangeably with
the software name. The reason for this being that whomever was available at
the time produced the (crude) marketing material and there was no style

Luckily, it is a software that is awesome enough to sell itself once
demoed. Unfortunately, this has led to a lot of push back when I try to
suggest and implement changes. The thinking is, "We made it to the *Inc.
5000, *we must be doing something right. Why do we need to change this*?"*

Again, thank you all for your input on this topic and all the other topics.
It has been invaluable to me as a newbie in the field.

[image: Kornika King] <>
Kornika King, COA | Writer
954.551.0607 | kornika -dot- king -at- gmail -dot- com
*Want to stay in touch?* Subscribe to my blog by clicking here >>
<> [image:] <> [image:] <> [image:] <> [image:] <>
[image:] <>
[image:] <>

On Tue, Oct 7, 2014 at 1:20 PM, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:

> In a marketing document, your goal is to burn the product name into your
> readers' brains. If you can get it to spontaneously repeat itself in their
> minds like some song that just won't stop playing itself over and over
> again in your head, that's even better.
> Gene Kim-Eng
> On 10/7/2014 9:53 AM, Robert Lauriston wrote:
>> I don't have opinions about marketing materials.
>> In tech docs, you don't want to repeat a wordy product name over and
>> over. Depending on the name, using an acronym may be a good way to
>> avoid that.

Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help |


You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at

Looking for the archived Techwr-l email discussions? Search our public email archives @


Acronyms in Marketing Material: From: Kornika King
Re: Acronyms in Marketing Material: From: Robert Lauriston
Re: Acronyms in Marketing Material: From: Gene Kim-Eng

Previous by Author: Re: Acronyms in Marketing Material
Next by Author: Re: Acronyms in Marketing Material
Previous by Thread: Re: Acronyms in Marketing Material
Next by Thread: RE: Acronyms in Marketing Material

What this post helpful? Share it with friends and colleagues:

Sponsored Ads