TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Technical writing and marketing writing From:John Fulmer INET <fulmerjo -at- PULUA -dot- HCC -dot- HAWAII -dot- EDU> Date:Mon, 1 Nov 1993 21:49:05 -1000
Whenever I see discussions concerning the differences between technical
and marketing writing, I simply reach over and pick up the nearest glossy.
I then ask myself how many times have I had to call a company to get
additional details on the product in order to determine if it will fit my
needs or not.
Truth be known, when I am in a position to influence a buy decision, the
glossies that provide me the better technical information usually get my
recommendation. At least there I am dealing with a know product that I
have documentation stating it will perform the job I need it to perform.
Aloha
-= John Fulmer =- <fulmerjo -at- pulua -dot- hcc -dot- hawaii -dot- edu>
